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Education, Inspirational Women

Successes Achieved by Education Reformer DeVos Betsy

Betsy DeVos was currently nominated the United States President Donald J. Trump to serve as the secretary of education. On February 7, 2017, the Senate confirmed her nomination, and she began work as the secretary for education for new regime. For nearly 30 years, Betsy has engaged in various educational matters, advocating for the rights of children to access quality education. Betsy’s mother, who was a public school educator played critically role of motivating her to develop interest in education matters at an early age. After she became a mother and sent her kids to school, Betsy actually realized that not all American children are granted equal opportunity to access quality education. Since then, she decided to engage in activities to champion for better educational options for all kids in the U.S. Check her website for more info at

Philanthropic Activities Betsy DeVos’

Betsy and her husband Dick established a family foundation to support various charitable activities in the state of Michigan and beyond. Betsy’s interest in supporting educational causes developed when they visited Potter’s House Christian School, and realized that some parents could do within their ability to ensure their kids were in a safe learning environment. The couple began to support individual students, since some parents made huge sacrifice to afford tuition fee, and that commitment has been growing and expanding.

In the 1990’s, Betsy DeVos served in the board of various charities that focused on expanding educational options that benefited from voucher and tax credits. For 15 years, Betsy was involved in mentoring at-risk kids at the Grand Rapids Public schools, where she interacted with students, teachers and families to ensure their perspective towards education is changed forever. As a leader in movement that focuses on empowering parents, DeVos has shown her commitment in supporting the creation of educational options for students in 25 states.

Betsy DeVos’ Personal Background

Betsy DeVos earned her Bachelor’s Degree in Arts from Calvin College, located in Grand Rapids, Michigan. She is married to a renowned businessman Dick DeVos, where they have worked together to support various charities through Dick and Betsy Family Foundation. Before her confirmation to serve as secretary for education, Betsy was serving as the Chair of The Windquest Group, an investment management company. Due to her family’s involvement in charitable donations, she has served on boards of several local and national charity and civic organizations such as Kennedy Center, Art Center, Kids Hope USA, and Mars Hill Bible Church among others. Her previous work in the education sector played critical part of providing her with the opportunity to serve as the secretary for education. In her current capacity, Betsy plans is to ensure all American kids access world-class education that would set the path to successful careers. Visit Betsy’s profile on Twitter.

Inspirational Women

The Evolution of Doe Deere’s Dream

So many young women have dreams of making it big in the beauty industry. The Lime Crime’s Doe Deere had the same dream, and that’s exactly what she did. Known as the “Queen of Unicorns“, thanks to her love for all things Rainbow, she has a passion for makeup, hair dye, and expressive colors. Most importantly, Doe Deere believes that there is no one who can’t make their dreams come true.

Doe Deere spent the first 17 years of her life in Russia. Upon moving to New York City, and finally, Los Angeles, Doe aspired to be a musician. This is where she ultimately met her future husband, and together they learned to work together and make dreams a reality. Although this musical career path taught her valuable business lessons, she dreamed of her real passion: A passion for makeup. Doe knew that it was ok to express yourself and your personality through unique colors, and she encouraged people to do just that. With that vision in mind, the Lime Crime was formed.

Doe Deere doesn’t believe that any dream is too big or out of reach. She also doesn’t believe that you should limit yourself to looking the same as everyone else. At the time she formed the Lime Crime, the natural look was in style, and it just wasn’t who she was. She wasn’t blonde, brunette, or a redhead, and she didn’t go for the understated “less is more” makeup look. She wasn’t going to let anyone tell her that’s how she had to look.

Doe believes that each woman is unique and possesses a special skill, and you should let your love for that skill take you wherever it is that you want to be. When you focus on your dream, that’s when you reach your true potential.

Although Doe Deere spent the majority of her childhood feeling alone and isolated due to her unique taste, she didn’t let that limit her as an adult. It was after she grew up that she realized she had her place in the universe with who she is, and the Lime Crime is a true expression of just that.

Follow Doe Deere on Twitter @doedeere for updates.


Inspirational Women

Doe Deere Explains The Name Of The LimeCrime Brand

Doe Deere has become one of the world’s leading cosmetics entrepreneur’s in less than a decade after deciding she had broken the traditional rules to create one of the first successful Online makeup sales brands. The development of the LimeCrime brand has come in a way that appears to mirror the life and career of its founder, Doe Deere, who has taken a long and twisting path to become one of the most important cosmetics entrepreneurs on the planet; in fact, Deere’s innovations and belief in her own skills as a business leader have led to longer established cosmetics companies sitting up and taking notice of the Russian born and New York educated fashion icon.

In a recent Ideamensch interview Doe Deere was asked where she came up with the well known and individual name, LimeCrime for her brand. Doe Deere admits the birth of the LimeCrime brand came at a time when the Internet and Online marketplace industry were in their infancy and individual names for sellers were not a major factor to be considered; looking back, it appears Doe Deere would now go back and put a little more thought into a name she created purely to open an account Online to allow her to sell her fashion line via the Internet. The name LimeCrime includes the color lime that Deere reports is her favorite color and influenced the name she finally decided upon.

LimeCrime was originally a DIY fashion line that drew upon the New York fashion education of Doe Deere and included much of the mythology she understood from her Russian ancestry. The move into cosmetics was a gradual one and came about when Doe Deere wished to model her own designs in an effective way, Deere still maintains control of the marketing of her brand despite its explosion into one of the top makeup producers in the world. Doe Deere explains her makeup choices were limited when she was establishing LimeCrime as she wished to choose bright and colorful shades that reflected her own personality; Doe Deere began experimenting with the creation of her own makeup and quickly found her cosmetics creations becoming more popular than her fashion line prompting a move towards the development of the brand in its current form. Doe Deere spends a large amount of her time working in LimeCrime’s development lab to make sure every product created reflects her own requirements and personality.