CEO, Cosmetics Industry, Inspirational Women, Women in Business

Doe Deere-Playing With Colors

Doe Deere grew up in the United States although she was born in Russia. She eventually went on to become the CEO of her successful company, Lime Crime. She was not overly impressed with what was out there when it came to makeup options, so she created her very own makeup line to represent her individuality. It caught on because apparently, she wasn’t the only one who wanted to get her hands on more fun, bright, and eye-popping colors.


The “Unicorn Queen” now operates out of Los Angeles where she devotes herself to her rainbow-colored product line that is also certified, cruelty-free, and vegan. Her company covers eyeshadows, lip gloss, lipsticks, nail polish, liners, and now Unicorn hair dyes. Unlike so many makeup products sold these days, hers are known for their colorful palettes that will brighten any day and will complement any wardrobe choice.


Deere has always been the creative, energetic, entrepreneurial type since she began designing her clothing to when she launched her Lime Crime makeup line in 2008. Her passion for makeup and fairy tales go hand-in-hand, and her company’s mascot is the unicorn since to her, it represents kindness and compassion.


Deere didn’t always have a super-clear image in her mind about the direction that she should go, but she obviously has found her way. She attended the Fashion Institute in New York but ended dropping out to focus on her own endeavors. Lime crime was born, and she couldn’t be happier.


Deere has found her true calling and so many are able to truly express themselves thanks to her passion and love of rainbow-colored makeup. Deere has found that it is important to listen to feedback and she listens with open ears. That is how she knows what can be improved and what she needs to add to her makeup collection. Social media has proved to be useful in growing her company and following your true passion will get you places.


Deere is inspired and is inspiring to all who want to follow their dreams. She is an example that if you have a goal, you can achieve it and have fun doing it.


Deere believes that the secret to success is all about doing what you enjoy. If you are happy things will fall into place. Deere loves to help others and is involved with many charities including HOLA for kids in LA, Sanctuary For Families, and Adopt NY, just to name a few.


Deere has many plans to add new and exciting collections of colors to her makeup line and is always daydreaming about new color palettes and makeup creations for her chemist to concoct. Deere has not gotten to where she is without taking a few risks. She took the leap and she has no plans of slowing down.


Deere is inspired by others and their success, and she especially enjoys the writings of Karl Lagerfeld. She loves hearing the success stories of others and how they came about achieving their success. Learn more: