Lip Care

Evolution of Smooth Takes Over the Lip Care Industry

In just seven years, Evolution of Smooth or EOS has become one of the biggest names in the lip balm industry. After the founders of EOS convinced a buyer from Walgreens to feature the lip balm in the store, the success of product sales helped to put EOS in Target and Walmart locations across the U.S. Online merchant’s eBay and Amazon stocked EOS products too. EOS has also increased in popularity because Well-known beauty magazines like Allure and Cosmo have featured the lip balm, and celebrities like Christina and Aguilera and Kim Kardashian have been seen using EOS as well, which makes the product even more appealing to the average consumer.

Until recently Sanjiv Mehra, one of the founders of EOS, admitted that EOS had been pretty secretive about its inner workings. The company is now worth around $250 million and is the second best-selling lip balm in the United States, surpassing brands that have been around for decades, like Blistex and Chapstick. Mehra shares that he wants EOS to serve as a special treat for women who use the lip balms on a regular basis, which is why EOS offers a number of fragrant and unique flavors like passionfruit, sweet mint, and honeysuckle honeydew.

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One Comments

  • Elaine Zander

    November 5, 2017

    Until I saw Evolution of Smooth featured by Allure and Cosmo magazines, I never knew EOS existed. I usually used other lip balms but after seeing the magazines, I decided to give a trial. Just like superior papers gave an insight of high profile celebrities who uses this product. Although i have been a fan of Blistex for quite some times but switching to EOS is the greatest decision I made.

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