Inspirational Women

The Evolution of Doe Deere’s Dream

So many young women have dreams of making it big in the beauty industry. The Lime Crime’s Doe Deere had the same dream, and that’s exactly what she did. Known as the “Queen of Unicorns“, thanks to her love for all things Rainbow, she has a passion for makeup, hair dye, and expressive colors. Most importantly, Doe Deere believes that there is no one who can’t make their dreams come true.

Doe Deere spent the first 17 years of her life in Russia. Upon moving to New York City, and finally, Los Angeles, Doe aspired to be a musician. This is where she ultimately met her future husband, and together they learned to work together and make dreams a reality. Although this musical career path taught her valuable business lessons, she dreamed of her real passion: A passion for makeup. Doe knew that it was ok to express yourself and your personality through unique colors, and she encouraged people to do just that. With that vision in mind, the Lime Crime was formed.

Doe Deere doesn’t believe that any dream is too big or out of reach. She also doesn’t believe that you should limit yourself to looking the same as everyone else. At the time she formed the Lime Crime, the natural look was in style, and it just wasn’t who she was. She wasn’t blonde, brunette, or a redhead, and she didn’t go for the understated “less is more” makeup look. She wasn’t going to let anyone tell her that’s how she had to look.

Doe believes that each woman is unique and possesses a special skill, and you should let your love for that skill take you wherever it is that you want to be. When you focus on your dream, that’s when you reach your true potential.

Although Doe Deere spent the majority of her childhood feeling alone and isolated due to her unique taste, she didn’t let that limit her as an adult. It was after she grew up that she realized she had her place in the universe with who she is, and the Lime Crime is a true expression of just that.

Follow Doe Deere on Twitter @doedeere for updates.