For Lori Senecal, Global CEO at Crispin Porter and Bogusky, it is no complicated task to identify the foundation of her success. When posed with this question, Lori readily states that the successes of her older siblings porvided her with the motivation to seek higher goals for herself.
Lori’s Climb To The Top
Lori obtained a bachelor’s degree in sales and marketing then immediately began her quest to parlay her education into a successful career. In 2003, Lori launched Tag Ideation, a young adult marketing marketing firm. Lori’s ability to manage and market multinational accounts along with her grasp on data analytics made her a force in the industry. Lori has worked with some the globe’s top brands. Among them: Staples, Nestle, Xbox, Nabisco, Sprint, Applebee’s and the list goes on. Additionally, Lori served as Coca Cola’s Global Account Director and from 2005 to 2008 she performed the duties of Chief Marketing Officer for DDB World Wide Communications Group.
Lori never rested on her laurels and her career continued to grow. In 2009, Lori Senecal became President, Chief Executive Officer, and partner with Kirshenbaum Bond And Partners.
In the years 2014 and 2015 Lori served as Director and Chief Executive Officer for MDC Partners Incorporated. And in March of 2015 Lori Senecal became Worldwide Chief Executive Officer for Crispin Porter and Bogusky. Check out Adweek to know more.
Lori’s Endless Talent
In addition to the obvious talent Lori has displayed in leadership throughout her storied career she has impressed in many other ways. Lori has demonstrated a high level of expertise in advertising, integrated marketing and digital strategy. She has also used her well-developed understanding of E-commerce to provide brand architecture for many projects. Lori has worked with others to provide creative direction and the how-to in developing and actualizing new business ideas. Her advice to employees is to create the the career of your dreams. For more details visit Crunchbase.
According to Campaignlive, Lori Senecal’s passion for entrepreneurship has led to her becoming a mentor to young business-minded individuals. She has helped with the incubation of many start-ups and in 2014 co-founded the Isaac Award Organization whose sole stated purpose is to honor and celebrate inventions from students.
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