Born in Russia, Doe Deere relocated to the United States when she was young. She lived in New York City, and had a interesting and exciting career history prior to founding her own cosmetics company, Lime Crime Cosmetics.
Roughly 16 years ago, Deere was in a rock band. While it was fun, she didn’t continue in the music industry, but she did gain something very important, her husband. He is her biggest influence and her partner, and someone whom she is thankful to have by her side today as the president of her company.
Deere has built an amazing company that showcases unique cosmetics that don’t just hide imperfections, they also create a platform for self-expression and freedom. The cosmetics come in an array of colors that are bright and vivid, all made in an animal friendly way.
Deere began the company in 2004 when she registered Lime Crime to Ebay to sell her DIY fashion line. She modeled all her own clothing and was always in search of bright, vivid, and creative colored cosmetics to complete her look.
Today, Lime Crime is a huge brand. Deere starts her day off with a quick meeting with her Creative Director to go over products and strategize. She follows it up with lots more meetings and lots of time in the lab working with a chemist to create her new color pallets and products. She creates the ideas herself, simply waiting for inspiration to strike. Sometimes it is just days, sometimes it can go months, but when an idea comes she is always quick to get it moving.
Deere is really thrilled with the shift in the shopping world from stores to e-commerce. Shopping online allows customers to have access to more brands and assortments. Lime Crime was one of the first cosmetics companies to focus mainly on e-commerce.
Deere is up front that she works hard. She knows her brand inside and out and also takes time to focus on her customers so she can create products they want. Through her experiences in life, she runs her business on a personal level always treating employees, vendors, and partners with love and respect. It makes everyone feel appreciated and uplifts those around her creating a positive environment that allows everyone to succeed.
While she has a lot to be proud of, Deere still has a big regret, that she didn’t get started in cosmetics sooner! She had the idea for awhile, but didn’t act on it for years. As she says, the best advice she can give to anyone, and advice she now always follows, is to trust your gut!